DMX’s estate and the Black-owned fragrance brand Isidore Luxury are teaming together for a brand-new fragrance. According to the Isidore Luxury website, the Bronx-born rapper personally cosigned the scent before he tragically passed away in 2021. “A distinguished release, personally endorsed by Earl ‘DMX’ Simmons during his lifetime and reintroduced to market by his Estate in
Drake will continue to shape the creative vision of the company he co-founded while scaling globally. Authentic Brands Group’s portfolio includes Sports Illustrated magazine and the personal brands of Elvis Presley and Shaquille O’Neal, among others. Authentic Brands Group has announced the acquisition of a majority stake in the intellectual property of October’s Very Own, also known
Rap star Gunna has moved well beyond music and has joined Under Armour as a global ambassador and P STAR creative director. The partnership places him inside the creative operation while giving him an international role linked to fitness, wellness and community. Under Armour founder and CEO Kevin Plank said Gunna’s dedication to personal improvement made the
In the latest episode of On Display, multi-platinum rapper and business mogul Rick Ross opens the doors to his $50 million airplane hangar in Miami. They take a look at his custom car and motorcycle collection, his array of vintage video arcade games, and his $30 million G550 private jet. Ross gives host Joe La
Rolex gifted Drake a one-of-one ‘Ice Gradient’ Daytona to commemorate his record-breaking milestones throughout 2026. Drake just added another one-of-one piece to his watch collection, this time gifted directly by Rolex. The Toronto artist revealed a custom “Ice Gradient” Daytona, created specifically to commemorate his record-breaking milestones throughout 2026. The piece is officially a Rolex Piece Unique, meaning
Doja Cat turned a Paris beauty event into the most interactive lip service moment of the summer when fans literally lined up to plant kisses on her booty at the MAC x Sephora Champs-Élysées launch. The singer showed up in one of her signature bold looks and bent down to pose for photos, giving admirers the
Travis Scott and Kim Kardashian just became the centerpiece of Nike’s most ambitious World Cup campaign ever, and there’s a hidden gem buried insid. The sportswear giant dropped “Rip The Script,” a short film that blends Hollywood chaos with soccer’s biggest names, and the whole thing is designed to make you dig deeper. The film itself is a
Lizzo stepped onto the Sports Illustrated Swimsuit runway in Miami and reminded everyone why she’s become one of the most magnetic performers in entertainment. The moment wasn’t just about fashion or a runway appearance, it was a full-circle victory lap for an artist who’s spent the last few years redefining what it means to own your
In honour of Pride Month, Savage x Fenty has tapped Elon Musk’s daughter Vivian Wilson to front their latest campaign. This marks the model’s second campaigns for Rihanna’s lingerie brand over the past year, though each incorporated multiple looks. Rihanna’s brand is celebrating Pride with Vivian as one of the campaign’s faces, positioning her as
The luxury watch world is once again exploding with excitement after confirmation of the highly anticipated AP x Swatch collab. Following weeks of leaks, rumours, and online speculation, Swatch and Audemars Piguet have officially confirmed a major partnership that is already being described as one of the biggest watch releases of the year. The upcoming new AP
