Rap star Gunna has moved well beyond music and has joined Under Armour as a global ambassador and P STAR creative director.
The partnership places him inside the creative operation while giving him an international role linked to fitness, wellness and community. Under Armour founder and CEO Kevin Plank said Gunna’s dedication to personal improvement made the relationship a natural fit. Gunna previously starred in Under Armour’s We Are Football campaign and most recently fronted the brand’s Bouncy Tee campaign alongside multi-platinum country artist Parker McCollum.
Beyond campaigns, Under Armour has supported Gunna’s mission to inspire the next generation to “push the pace” through initiatives including the Wunna Run 5K series during his recent global tour and Wunna Warriors, the artist’s grassroots 7-on-7 high school football program. There will be the Wunna Run capsule in early 2027, extending the exclusive experience to the public for the first time. Then there will be the P-Star Lux in the of Summer 2027.
The debut P-Star range draws design inspiration from the rhythm of Gunna’s daily life, translating elements of training, travel, and stage performance into wearable garments. The line includes heavyweight tees, shorts, sweats, and American football-inspired HeatGear® apparel, with each item finished with an embellished P-Star logo.
Headlining the initial capsule is the UA Scorpio, Gunna’s first official sneaker collaboration with the brand. Engineered with UA HOVR™ cushioning technology, the silhouette blends Under Armour’s sports performance heritage with a modern, futuristic design language. The shoe debuts in an exclusive “Gunna” colorway as a hyper-limited drop ahead of a wider release planned for early 2027.
The debut P-Star collection releases on Thursday, August 27, 2026, exclusively online.
