DMX’s estate and the Black-owned fragrance brand Isidore Luxury are teaming together for a brand-new fragrance.
According to the Isidore Luxury website, the Bronx-born rapper personally cosigned the scent before he tragically passed away in 2021. “A distinguished release, personally endorsed by Earl ‘DMX’ Simmons during his lifetime and reintroduced to market by his Estate in honor of his enduring legacy,” they shared.
Additionally, the estate wrote a statement announcing the collaboration. “In honor of Earl’s vision and partnership with Isidore during his lifetime, we are proud to reintroduce his signature fragrance to the world. Refined. Elevated. Unmistakably X,” they wrote.
The scent notes are described in an extremely complex manner. Initially, it starts off with notes of melon, pineapple leaf, and pink pepper. Then, you smell traces of lavender and geranium. Finally, it finishes with scents of patchouli, suede, and amber woods.
