Snoop secured a sweeping multi-year deal with NBCUniversal through his Death Row Pictures banner after years of steady collaboration and creative investment across television, film and live entertainment.
The partnership cements Snoop’s growing influence within the entertainment giant, with projects spanning scripted content, sports programming and streaming. The agreement also gives NBCUniversal first-look rights to film and TV concepts from Death Row Pictures, which will now operate out of Universal Studios. In addition to his work in TV and film, Snoop Dogg is also gearing up for the release of a new gospel album. He also confirmed a number of the guest artists that will appear on the project. They include Jamie Foxx, Robert Glasper, Denaun Porter, Jazze Pha, Charlie Bereal, Jane Handcock, October London, and more. The tracklist is set to weigh in at 21 songs. Snoop has dedicated the album to his late mother, Beverly Tate.
The film is being developed by Universal Pictures and will be written by Joe Robert Cole, known for his work on Black Panther and directed by Allen Hughes, who co-directed Menace II Society. The biopic marks the first full-length feature from Death Row Pictures since Snoop acquired Death Row Records in 2022. Snoop, along with producer Brian Grazer and Death Row Pictures President Sara Ramaker, will produce the film.
He’s set to return as a coach on Season 28 of NBC’s The Voice this fall and previously appeared in Olympic coverage for NBC and Peacock.
