Kendrick LamarĀ stepped into the world of high fashion and heritage craftsmanship in Paris, officially joining Chanel as the latest face of its eyewear campaign.
The Pulitzer Prize-winning rapper, known for his sharp lyricism and visual storytelling, was tapped by the French fashion house after spending time at its storied atelier, where he immersed himself in the brandās legacy. In January 2024, Lamar and longtime creative partner Dave Free collaborated with the label again, designing the set for its haute couture show and directing a short film titledĀ The Button.
Ahead of his latest partnership, Kendrick Lamar said he āspent a week in Paris with their team and explored the brand history,ā a process he repeated before becoming the face of Chanelās new eyewear line. Lamar, who sported Chanel glasses in the video for his trackĀ Luther, said the choice to focus on eyewear was intentional.