Conor McGregor reappeared in the public eye this week, but fans anticipating his return coming in a cage or a ring might want to fall back, have a sense of humor and be patient through Burger King’s latest commercial spot. As the UFC grows increasingly antsy over the inevitability that McGregor’s inactivity will force president Dana White to strip him of his lightweight title, McGregor has apparently been out negotiating a few endorsement deals.

The 29-year-old Irish brawler hasn’t fought in the Octagon since November of 2016. That’s around the time BK made its original Crispy Chicken Sandwich a permanent item on the joint’s menu. Although McGregor hasn’t been a constant in the world of mixed martial arts of late, it’ll be some time before the luster he acquired by fighting Floyd Mayweather Jr. fades. So his image is sure to bring attention to the fast-food chain’s new Spicy Crispy Chicken Sandwich.

All this chicken and king talk swirling around out there… It’s got me really fired up!” McGregor opens up the commercial by saying. Viewers then discover that by a ‘chicken’ and a ‘king’ he isn’t referring to Mayweather or himself – when Burger King’s royal mascot hops out of a ride to deliver him his craving.