27 Jun

Kanye Partners with Gap for Affordable Yeezy Clothing Line

Kanye announced his partnership with the Gap on Twitter and The New York Times revealed that it’s a 10-year deal that will see him serving as creative director. Kanye will be designing “modern, elevated basics for men, women and kids at accessible price points,” according to the article. The new collection will hit stores in 2021, with Gap

Keep Reading...

27 Apr

Kanye West Is Officially a Billionaire Due to Success of ‘Yeezy’ Brand

According to Forbes, Kanye West has officially crossed the billionaire threshold. The rapper/producer/designer provided Forbes with what they considered to be “authentic” documentation to reinforce his earlier assertions to the publication. Forbes discovered that West owns 100% of the Yeezy brand but will remain functionally bound to Adidas for a minimum five-year period as the company

Keep Reading...

16 Feb

J Cole drops “The Dreamer” Ad with Puma

J. Cole has been tapped as the latest PUMA ambassador. The sports apparel giant announced that they agreed to terms on a multi-year partnership with the Dreamville leader. With Cole onboard, they have major plans in store for 2020.  PUMA’s global director of brand and marketing Adam Petrick said: “Our partnership with Cole is deep-rooted.

Keep Reading...

1 19 20 21 22 23 26
WordPress Image Lightbox Plugin