Virgil Abloh took to Instagram this week to unveil the new Off-White logo, which he captioned, “updated identity. miscellaneous images.”
The logo features the words “Off” and “White” separated by a silhouette of a face with a hand under each word. It was used on all Off-White signage and garment tags for the spring 2020 collection. Complex pointed out that Off-White filed to trademark the logo on September 13, which will be used on everything from apparel and headwear to shoes and sleeping masks.