The Weeknd already has his voice on six hit singles this year, but he’s clearly far from done. In a recent Instagram Story marking his first day back on the road for the next leg of his Starboy: Legend of the Fall tour, the Weeknd teased yet another new song:
.@theweeknd gave drizzy's whiskey a shoutout on this new heater he previewed 👀 😤 😩https://t.co/UDtLESZOVk pic.twitter.com/GwGN3IMtHY
— Genius (@Genius) September 6, 2017
Judging by this brief clip, the track will feature at least one mention of Drake’s luxury whiskey brand Virginia Black’s assistance in getting the Weeknd to a “tipsy” level of drunkenness.
Drake launched Virginia Black with ex-financier Brent Hocking and Proximo Spirits last June, moving 30,000 cases around the world in its first year. Hocking told Business Insider this year that his collaboration with Drake started with the idea of basing a brand on the nightlife of the ’70s, an idea Drake “really connected” with due to his father’s involvement with that era.
As for the new Weekend track itself, exactly where it ends up landing is anyone’s guess. Given the Weeknd’s promo history, it’s probably safe to say this new track is most likely a collaboration or a one-off, and not meant to signify that the follow-up to last year’s Starboy is imminent. Typically, the Weeknd goes silent on social media just before kicking off a new chapter. However, considering the fact that Beauty Behind the Madness and Starboy were released just one year apart, a new Weeknd project isn’t entirely out of the question.
The Weeknd’s Starboy: Legend of the Fall tour continues through December. The next stop is at the Air Canada Center in Toronto Sept. 9. Grab tickets here.