Famed celebrity jeweler Elliot Eliantte showed off a custom Super Bowl ring made for The Weeknd following his halftime performance.
The ring was reportedly commissioned by The Weeknd’s longtime manager Cash. It features 6 carats of VVS diamonds that spell out his name, along with the score of the game, and the Pepsi logo, as they sponsor the halftime show. Along the top, “World Champions” is spelled out, while the face of the ring features “XO” with the Lombardi trophy in the middle.