Swizz Beatz and Timbaland are joining forces with Elon Musk to bring Verzuz to X (Twitter), in an exclusive distribution partnership.
The future of the virtual battle series appeared in the balance after a legal dispute with Triller, who acquired the platform in 2021. However, the super producers sued the platform in 2022, resulting in a $28 million settlement. After teasing “Verzuz 3.0” during an interview with AllHipHop.com earlier this year, Swizz and Timbo are ready to unveil the next phase of the platform. Swizz and Timbaland will maintain full ownership and creative control in a “mutually beneficial” deal, granting exclusive distribution rights to Musk’s platform with its 550 million active users. The new business partners linked up in Cannes, where Elon Musk is attending the Cannes Lions International Festival of Creativity. The billionaire tech mogul is reportedly trying to win back advertisers after many withdrew their support following a series of controversies, including Musk’s enthusiastic response to an antisemitic tweet in November 2023.
