Spotify recently revealed that they will no longer feature political ads on their free streaming service or within their exclusive content.
The company issued a statement, saying “
Beginning in early 2020, Spotify will pause the selling of political advertising. This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts. At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
Reports noted the new policy will only affect the United States, because the U.S. is the only market that sells political ads and also allow them to be in third-party content like podcasts.