WhoSampled was officially acquired by Spotify, marking a pivotal shift in how listeners discover the DNA behind their favourite tracks.
The London-based service is helmed by Nadav Poraz, who has brought together sample culture and streaming giants. The platform, known for its deep archive of sampled music, cover versions and remixes, announced the deal this week, confirming it will retain its independent identity while gaining access to Spotify’s global infrastructure. The acquisition promises to enhance the user experience with faster moderation, ad-free browsing and free access to its mobile apps.
Poraz, who launched WhoSampled in 2008 after earning his MBA from Imperial College Business School, built the platform out of a personal passion for Hip-Hop and sample-based music. What started as a niche site has grown into a database used by over one million people each month. The acquisition also paves the way for a new feature called SongDNA, which will embed WhoSampled’s technology into Spotify’s streaming service.
Poraz, who launched WhoSampled in 2008 after earning his MBA from Imperial College Business School, built the platform out of a personal passion for Hip-Hop and sample-based music. What started as a niche site has grown into a database used by over one million people each month. The acquisition also paves the way for a new feature called SongDNA, which will embed WhoSampled’s technology into Spotify’s streaming service.