Snoop Dogg has been named Los Angeles Community Chairman for the FIFA World Cup 2026, a move announced by the Los Angeles Sports & Entertainment Commission to boost local involvement ahead of the global tournament.
As community chairman, the Hip-Hop icon will represent the Host Committee’s outreach and legacy programs, helping to rally support and drive participation across the city as Los Angeles gets ready to host eight matches, including the U.S. Men’s National Team’s opener at SoFi Stadium. The role places Snoop Dogg at the forefront of initiatives tied to the World Cup’s long-term impact, including youth soccer access, wellness programs, job training and neighbourhood improvement efforts.
The appointment adds to Snoop’s growing presence in the sports world. Earlier this summer, he joined the ownership group of Swansea City, a Welsh club competing in the English Football League Championship. That group includes American investors Brett Cravatt and Jason Cohen, along with Croatian star Luka Modrić.