The rapper talks new Jif Peanut Butter commercial & his upcoming movie with Queen Latifah.
Ludacris is a busy man. On Friday, he released his brand-new single “Butter.ATL,” with more new music slated for 2022. Plus, he just wrapped filming the movie End of the Road with Queen Latifah in New Mexico. He’s also executive producing a new children’s animated series due out this fall called Karma’s World (named after his first daughter), and in his personal life, the doting dad welcomed new daughter Chance Oyali Bridges with his wife, Eudoxie Bridges, on July 28.
Oh, and he has a hilarious new Jif Peanut Butter commercial with Gunna, which Billboard caught up with him about, as well as reflecting on his legacy and all his upcoming projects.
“This all came together organically because I’ve been eating Jif Peanut Butter my entire life. Everybody has that one thing that they eat every day and never get tired of it, and for me, that’s peanut butter. At this stage in my career, whenever I have any type of partnerships, I only like to do stuff that’s a part of my lifestyle.” The partnership also inspired his new song “Butter.ATL” as well as “such great creativity with the commercial in working with [director] Dave Meyers, who did my ‘Stand Up’ video.”
Of working with Queen Latifah amid the pandemic on their upcoming Netflix movie End of the Road, Luda says, “Filming with Queen was one of the best experiences ever, and I’m not just saying that. Her energy is unmatched. She’s so zen’d the hell out. We were laughing and joking on set every day.” He went on to “send her all her praises” and says he always wanted to collab with Latifah.