Tam’s Burgers makes multiple appearances in the viral video, including K. Dot and DJ Mustard pulling up outside in a Lamborghini.

The video has racked up over 37 million YouTube views since its Fourth of July release, putting a lot more eyes on the burger spot. Kendrick Lamar has made the owners of his hometown burger shop “Tam’s Burgers” extremely happy after featuring the store in his “Not Like Us” video, causing an increase in sales. The manager of the Tam’s Burgers Rosecrans Ave location in Compton featured in the “Not Like Us” visuals says business is booming. Lauro Hernandez and his son Bryan Noe told TMZ the restaurant was packed all weekend with locals and tourists flocking to the spot. According to Hernandez, sales are up by 30% to 40%. 

Lamar has shown love to the store over the years, shouting out Tam’s in interviews and his lyrics.  

@romeo.mediatv

#KendrickLamar and #DJMustard at Tam’s Burgers in Compton for “Not Like Us” music video.

♬ original sound – romeo.mediatv
@revolt

This is about to be music video of the year 😭🔥🙌🏾

♬ original sound – REVOLT