Jeezy is expanding his business portfolio with a fresh step into golf fashion.
The Grammy-nominated rapper and entrepreneur announced today (Aug. 18) that he has partnered with Eastside Golf, the lifestyle brand founded by Olajuwon Ajanaku and Earl A. Cooper. According to a press release, the collaboration blends Hip Hop style with golf culture, aiming to make the game more accessible to younger audiences. The limited-edition line includes six pieces: a performance collared shirt, premium golf gloves, custom golf balls, a luxury towel, a sweatshirt, and a classic crewneck. Each item reflects Jeezy’s iconic Snowman logo, now reimagined swinging a golf club.
The collaboration officially launches this evening with a celebration in Atlanta, coinciding with the PGA Tour Championship. The event will feature a conversation between Jeezy, Ajanaku, and Southern Company CEO Chris Womack, moderated by radio personality Ryan Cameron. The event is set to highlight the connection between culture, sport, and community.