Apple stores were the most profitable retail stores per square foot in 2017, the design of its stores is a core part of Apple’s brand.
When you go to an Apple Store you can try out all of Apple’s products like the iPhone 11 Pro Max, iPhone 11, iPhone XR, or the iPad Pro with Apple Pencil. Using all of these devices keeps customers in the store for longer, and the longer customers spend with a product the more likely they are to purchase it.
When you’re ready to check out there are no lines and no cash registers. You can use Apple Pay or quickly check out with an employee. From the outside, the glass walls allow anyone walking by to look in and feel like they are missing out on something. Apple is a leader in retail, but the smooth Apple Store experience might be changing. In the past year, there have been reports of long wait times and overcrowded stores. Apple might have to rethink its retail strategy if it wants to keep its store’s reputation.