In honour of Pride Month, Savage x Fenty has tapped Elon Musk’s daughter Vivian Wilson to front their latest campaign.
This marks the model’s second campaigns for Rihanna’s lingerie brand over the past year, though each incorporated multiple looks. Rihanna’s brand is celebrating Pride with Vivian as one of the campaign’s faces, positioning her as a symbol of trans visibility and acceptance. The campaign is described as “racy” and unapologetic, which tracks with how Savage X Fenty’s always operated. They don’t do safe or watered down. Vivian’s been clear about where things stand with Elon. She hasn’t spoken to him since 2020, and when she’s addressed his public statements, she’s called him “absolutely pathetic” and a “serial adulterer” who wasn’t supportive of her transition.
Meanwhile, Elon’s been out here blaming the “woke mind virus” for her being trans and making statements that align him with anti-trans movements, even as his own daughter’s building a platform and landing major campaigns. What makes this moment significant isn’t just that Vivian is modeling for one of the world’s biggest lingerie brands.