Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of “Gin & Juice By Dre and Snoop,” the first ready to drink product from their new premium spirits company, with a surprise performance at the Super Bowl afterparty in Las Vegas. 

Three decades after “Gin & Juice” left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, the pair are now known as much for their wide-ranging entrepreneurial ventures as for their game-changing music. With their premium beverage Gin & Juice By Dre and Snoop, they’re taking over some new territory: the spirits industry.

Celebrating the 30th anniversary of Snoop’s classic debut album, Doggystyle, produced by Dr. Dre, the canned beverage is named, of course, for Snoop’s beloved, Grammy-nominated 1994 classic song “Gin & Juice,” and comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. The canned cocktails are premium gin-based cocktails, crafted for an innovative experience with packaging designed by Ini Archibong. Product will be rolling out domestically throughout the US now through early spring. More offerings from the brand will be announced in the future.