The Oscar-winning rapper and actor’s new wine label, Jefferey Park, is named after the block where he learned what togetherness feels like…now he wants everyone to have a seat at the table.
Common just bottled up the feeling of his South Side childhood and made it available to everyone. Jefferey Park, his new wine brand developed with Argentine winemaker Karim Mussi and Gopuff, officially launched today with a 2024 Pinot Noir priced at $19.99. The name comes from a neighborhood park three blocks from his childhood home in Chicago, formerly known as Stony Island Park, where he spent countless hours with friends and family. The wine itself tells a story about accessibility and intention. Common worked directly with Mussi to dial in every detail, refusing to settle until the finish felt exactly right. Common spent a decade waiting for the right moment and the right team before moving forward.
What makes this different is how intentional the whole process was. Common didn’t grow up in wine culture, but he grew into it through experiences and moments that mattered. He remembers drinking wine at the White House during President Barack Obama’s administration and thinking about how the moment felt more important than the drink itself. Common tested the wine with people he trusts, including athletes and actors, and the response was immediate.
At tastings, people kept asking when they could buy a bottle. At one gathering, the bottle was gone before anyone even realized it. The wine comes from Mussi’s Altocedro estate vineyard in Argentina’s Valle de Uco, crafted from 27-year-old Pinot Noir vines planted in the Andes foothills. Common spent a decade waiting for the right moment and the right team before moving forward. He remembers drinking wine at the White House during President Barack Obama’s administration and thinking about how the moment felt more important than the drink itself. Common tested the wine with people he trusts, including athletes and actors, and the response was immediate. At tastings, people kept asking when they could buy a bottle. At one gathering, the bottle was gone before anyone even realized it.
The wine comes from Mussi’s Altocedro estate vineyard in Argentina’s Valle de Uco, crafted from 27-year-old Pinot Noir vines planted in the Andes foothills.
