Billionaire founder of the popular apparel brand Patagonia has reportedly donated the company which is worth an estimated $3 billion to fight climate change. 

Yvon Chouinard, along with his family, have decided to direct all profits from the company to projects and organizations that will protect wild land and biodiversity and fight the climate crisis. The reluctant billionaire wrote in a statement released on Wednesday of his vision of “reimagining capitalism” with his decision.