Bey is serving up something special for the festive season in conjunction with the NFL, bringing ‘Cowboy Carter’ to the NFL Christmas-day Halftime Show. 

This performance in her hometown of Houston produced by her company, Parkwood Entertainment and Jesse Collins Entertainment, will be the first live performance of songs from her genre-bending and record-breaking Cowboy Carter album. The 11-time Grammy-nominated, juggernaut recently became the most nominated album by a female artist. Bey is no stranger to halftime NFL electrifying appearances having performed at two Super Bowl games.  She headlined Super Bowl XLVII on February 3, 2013, in New Orleans, Louisiana, and was joined onstage by Kelly Rowland and Michelle Williams, her bandmates in Destiny’s Child. The performance became the second most-watched Super Bowl halftime show in history at the time. 

With Netflix and Beyoncé, the NFL kicks off what is expected to be a new holiday tradition as the streaming giant has announced NFL games for 2025 and 2026. Although the details of her performance are under wraps, Beyoncé is expected to feature some special guests who are featured on the Cowboy Carter album.