Berner, the successful entrepreneur and rapper, recently opened up about his biggest business mistake: taking money from outside investors.
Despite building a billion-dollar empire, Berner revealed that accepting outside capital often brought unwanted complications, leading to losses and conflicts. He now prefers to keep full control of his ventures, stating that future projects will be funded solely by himself.
In a candid interview, Berner also shared insights into his relentless work ethic, emphasizing his addiction to business and commitment to being early and prepared. Interestingly, he humorously mentioned applying for a head of marketing position at a large company he respects, underscoring his passion for marketing and branding beyond his own enterprises. Reflecting on his journey, Berner acknowledged that while investors helped scale his success, the potential downsides have taught him valuable lessons about ownership and control in business.
Legendary rapper and cannabis entrepreneur Berner shared his insights on the evolving cannabis industry during a recent interview. Citing current legal ambiguities, Berner expressed confidence that federal legalization in the U.S. is just a few years away—estimating a 3-5 year timeline once political “grays” leave office. He emphasized that survival of the fittest is key in today’s market, but his brand, Cookies, continues to thrive globally. Berner highlighted the challenges of transporting cannabis due to conflicting state and federal laws but pointed to examples like Canada and Thailand, where consumers can freely travel with cannabis. He also noted how loopholes in the Farm Bill allow limited legal cannabis activity even in restrictive states.