A$AP Rocky Expands His Empire With New Ray-Ban Creative Director Position

Rocky secured a new title after being officially named Ray-Ban’s first-ever creative director, marking a major moment for the eyewear giant as it fuses heritage with contemporary culture.

The announcement comes just days after Rocky was acquitted in a highly publicized Los Angeles trial, where he faced felony charges of assault with a semiautomatic firearm. A jury found the three-time Grammy nominee not guilty on both counts, a verdict that could have changed his career trajectory.

Instead, he’s stepping into a prominent fashion role, further solidifying his influence beyond the music industry. As creative director, Rocky will help to mold Ray-Ban’s image, lead design efforts, and spearhead marketing campaigns. His first official project, the “Blacked Out Collection,” will drop in April 2025, featuring dark lenses and gold-plated detailing—a signature look that reflects his personal style and Ray-Ban’s legacy of bold eyewear. The Harlem native has long incorporated the brand into his aesthetic, featuring their sunglasses during his American Sabotage show at Paris Fashion Week in June 2024.