Doja Cat turned a Paris beauty event into the most interactive lip service moment of the summer when fans literally lined up to plant kisses on her booty at the MAC x Sephora Champs-Élysées launch.
The singer showed up in one of her signature bold looks and bent down to pose for photos, giving admirers the perfect angle to leave lipstick marks all over her outfit. By the time the activation wrapped, she was covered head to cheeks in kiss prints, basically becoming a walking advertisement for the beauty brands’ collaboration. The whole event was part of the promotional strategy for MAC and Sephora, and the lipstick-covered kisses were literally the point of the activation. Doja had her fans absolutely bottoms-up for the brands, and the internet couldn’t stop talking about how she turned herself into a human canvas for the beauty bash.
The Paris event took place just one day before she was set to perform at the Accor Arena on June 9 as part of her “Ma Vie World Tour,” so she was already in the city handling business. Between the Met Gala appearance earlier this year and these beauty partnerships, Doja’s basically become the unofficial face of high-fashion makeup moments that actually feel fun instead of pretentious.