Wallo recently took to Instagram to deliver a message to the music world, specifically rap—in the form of an open letter. 

Wallo’s letter points out that rap and the industry surrounding it has changed in a significant way, and that fans are becoming more aware and intentional with their music tastes. “Yet, it’s intriguing to observe that many artist teams have yet to catch up with this evolving dynamic,” said Wallo.   

The ‘Million Dollaz Worth of Game’ host then pointed out the days of flashing material items like money, jewelry, drugs, weapons, and more are fading away “into obscurity.” Wallo’s letter then addressed how streaming numbers are revealing that fans prefer the quality of music instead of viral antics.