Drake and Kendrick Lamar were being pressured to settle their differences by their label UMG, according to a rumour circulating online. 

However, Universal Music Group was forced to deny the speculation after the rumour went viral. According to a blind item doing the rounds on social media, UMG believes Drake is losing the lyrical war and asked Kendrick Lamar and The Weeknd to squash the beef, but K. Dot refused. Furthermore, the report claims the label held a Zoom meeting with all the relevant parties in which K. Dot was told to clarify that Drake isn’t a pedophile, as the accusations were affecting the profits of UMG, Nike and other brands tied to Drake.  

It’s hot surprising that UMG refuses to intervene, as the beef has led to a historic rise in streaming numbers. The pair are set to rack up a combined 250 million streams across all platforms in the United States alone. The numbers reportedly account for around 20 percent of all streams on the Billboard Hot 100.Â