The trilogy began in 2020 with After Hours, with the second instalment, Dawn FM, arriving two years later, in 2022.

Earlier this year, The Weeknd confirmed that the third and final album in the trilogy was underway. On September 4th, the four-time Grammy Award winner announced the album title. The Weeknd unveiled Hurry Up Tomorrow with an ominous trailer littered with cryptic messages and statements. The visual was accompanied by a haunting soundtrack, heightening the drama.