The late rapper’s publishing and publicity rights have a suitor in Primary Wave, with the asking price of $100 million to $150 million.
The music, name and likeness of Notorious B.I.G. will soon have a new home as the late rapper’s estate is close to signing a deal with Primary Wave, The Hollywood Reporter has learned.
According to multiple sources, publishing rights to the Brooklyn legend’s catalog of work are on the table for $100 million, as are master rights for a slightly higher price (another $30 to $50 million, an insider shares). Both include publicity rights which cover an individual’s name (Christopher Wallace was B.I.G.’s legal name but he also went by Biggie Smalls and, colloquially, Biggie), image, voice and other identifiable characteristics like key verses in lyrics. Master rights include the actual recorded works, as opposed to the compositions (or songwriting) covered under the publishing umbrella.
The sale of Biggie’s catalog is significant not only because of its financial implications but also due to the cultural impact it represents. Biggie, known for his storytelling ability centered on New York City street, left an indelible mark on Hip-Hop despite his short career. His music continues to influence new generations of artists and fans alike. By joining Primary Wave’s roster, which includes Bob Marley, Whitney Houston and Stevie Nicks, Biggie’s legacy will be preserved alongside other music legends, ensuring his work remains accessible and celebrated for years to come.