The LOX are undoubtedly hip-hop royalty for a certain generation, but their epic defeat of Dipset in Verzuz opened them to a new fanbase.

The group was immediately aware of the expansion of their fanbase, but it happened to be the most satisfying part of the Verzuz experience for them. In a recent interview with GQ, the group elaborated on this point. When Styles P spoke about the experience he said:

“I did think people would enjoy the show, but I didn’t think it would be that impactful to them. But that’s hip-hop: it’s the fast life. The influx of young fans is the best part of it all. Not even just fans of ours, but people who actually want to start learning their lyrics and getting real shows together. Little dudes coming up like, ‘Yo, I want to make sure my shit is tight.’ So seeing that shift has been way more impactful than how wild the month has been for us, personally.” 

Sheek Louch says he still hasn’t watched the tape of the battle but noted that they have “a certain demographic,” but almost immediately “everybody was just on it after that” after the battle.