Stephen A. Smith Calls Snoop Dogg a Marketing Genius: ‘He Got the World Ablaze’

Stephen A. Smith praised Snoop Dogg’s marketing prowess, highlighting the rapper’s recent surprise announcement about quitting smoking weed.

Snoop’s revelation turned out to be part of a marketing strategy for a smokeless fire pit brand he was endorsing. The marketing effort includes a 30-second broadcast spot, along with social, podcast, out-of-home, and digital elements. Smith, on The Stephen A. Smith Show, commended the cleverness of Snoop’s broadcast spot, acknowledging him as a brilliant marketer. Smith expressed admiration for Snoop’s ability to capture widespread attention and stated that Snoop’s financial success is a testament to his marketing brilliance.