In a recent interview with Business Untitled, Snoop Dogg discussed how he embraced these technologies and the impact its had on his career.

Snoop admitted he was skeptical about crypto and NFTs. He saw them as tools for opportunistic individuals to exploit his name and face without his consent. However, his perception shifted when his son pointed out that these enthusiasts were simply expressing their admiration and lacked the means to connect with him directly. This realization led him to build relationships with these individuals, resulting in mutual benefits.