Snoop Dogg etched his name in college football history as the new namesake of the Arizona Bowl.
The Doggfather unveiled a multi-year sponsorship deal to rechristen the bowl game as the Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop on Monday (May 6). The popular rapper’s announcement touted his history of sending Snoop Youth Football League players to college football programs and the NFL. The Snoop Dogg Arizona Bowl will be held at Arizona Stadium in Tucson on December 28. The game will feature teams from the Mountain West Conference and Mid-American Conference. The Arizona Bowl is owned by the non-profit organization TD4Tucson, which donates 100 percent of its net proceeds from the game to charity. This year’s pre-game festivities include charity events and the SNOOPER Bowl, a showcase of Arizona and California’s best youth football teams.