Master P and Snoop Dogg have revealed they are being forced to rebrand their ‘Snoop Loopz’ cereal, saying unnamed competitors are pushing to ban their cereal from the stores.
In the post’s caption, Snoop said, “So they don’t want us to use Snoop Loopz on our cereal box even though that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared.”
Snoop then mentioned the purpose behind creating the cereal, saying, “Our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture, building our own brands, and passing down generational wealth.”