According to Maino, it wasn’t until Kendrick released “Not Like Us” that the tide seemed to turn definitively in Kendrick’s favour during their beef.
He reflected on how the track achieved a level of organic virality that solidified its status as a hit. Maino contrasted this with Drake’s response, “Family Matters.” While the track boasted substantial YouTube views, Maino argued that it lacked the pervasive reach of a true hit.