Lauren London teamed up with Puma to present their new “Forever Stronger” campaign, and a video unveiling the collaboration shares several nods to Nipsey Hussle.

In the video, Lauren reads a poem by Samantha Smith, where she states,

“There is nothing to hide here. No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony.”

Puma explained that the video was Lauren’s vision, stating,

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”