According to Billboard, Kanye West is raking in millions with the rollout of his forthcoming 10th studio album, Donda.
Ahead of his listening party in Chicago tonight, Billboard tallied how many millions Ye’s listening events have generated in the leadup to the album’s release. Not to mention, his debut Yeezy X Gap collab generated $7 million in sales overnight, while the sales for the YEEZY brand surged 347% amid the delay of Donda.
Per Billboard:
The listening parties in Atlanta grossed between $1.5 million and $2.7 million apiece for the rapper. (The shows did not report sales to Billboard Boxscore.) Meanwhile, all of the attention has driven interest in West’s catalog: In the 22-day period between July 19 and Aug. 9, on-demand U.S. streams of his music rose 37% over the previous 22-day period, according to MRC Data, generating an additional $350,000 in income on top of what the prior period had brought in.
Those dollar figures will necessarily increase after Thursday night’s event in Ye’s hometown of Chicago at the storied Soldier Field.