The release of Kanye West’s ‘DONDA’ album has been a storied one, as the rapper released the album in a semi-rushed rollout.

Despite that, West is pushing along with expanding his brand, as West reportedly registered a new trademark named after his mother.West reportedly filed to use his mother’s name Donda for products related to the tech world. The artist is pushing to put his mother’s name on products ranging from audio speakers and surround sound systems to tablets, computers, and more. According to legal documents, West wants to have his mother’s name on smart glasses, smartwatches, and wearable activity trackers similar to FitBit. News of this comes after West reportedly filed trademarks to create homeware products using his mother’s name as well. The products to be included in his homeware endeavour feature blankets, placemats, towels, shower curtains, and more.