Content creator and streamer Kai Cenat has officially announced a partnership with Nike, making him the first streamer to join the Nike family.

While the specific terms of the partnership were not disclosed, Cenat expressed excitement about the collaboration and teased a significant project with Nike for an upcoming in-real-life (IRL) stream in Las Vegas. Additionally, he is expected to wear Nike products during the NBA All-Star Celebrity Game on Feb. 16. Nike has not provided immediate comments on the new partnership.

KAI CENAT announced his partnership with NIKE (2024) 💎👀 #kaicenat #nike #sneakerhead #style #rareaesthetic #fashionblogger #fyp #twitch 💫🔌 kaicenat

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