The multimedia company helmed by Cole Bennett, who directed Juice WRLD’s earlier music videos and used technological software to add him to the video, will release a full-length album this year.
THE MULTIMEDIA COMPANY Lyrical Lemonade rose to a height of prominence in the late 2010s through its music videos, helmed by director Cole Bennett and starring the biggest stars of the SoundCloud rap era. The rapper Juice WRLD appeared frequently on their roster of collaborators prior to his sudden death in 2019, working closely with Bennett dating back to videos for “Lucid Dreams” and “All Girls Are the Same.” For the first single from a forthcoming debut collaborative album, Lyrical Lemonade tapped into its roots with a posthumous appearance from Juice WRLD and new bars from Cordae.