Jimmy Fallon speaks on his new unscripted series ‘On Brand’

‘The Tonight Show’ host Jimmy Fallon joins ‘Squawk on the Street’ to discuss his new unscripted series ‘On Brand’ premiering on NBC.

Fallon explained that he hosts the show alongside Bozoma Saint John, a current star of The Real Housewives of Beverly Hills who acts as On Brand‘s Chief Marketing Officer. The show finds the pair teaming up with marketing executives at major brands including Dunkin’, Southwest Airlines, Therabody, and Captain Morgan to find the next great ad genius, but you don’t have to take our word for it. Saint John is definitely bringing fashionable looks to each episode as she doles out marketing advice.

Fallon says:

“It is a business reality competition show…it’s like Shark Tank meets The Apprentice meets Project Runway. It’s airing every Tuesday and Friday…Every episode is a brand-new episode. Tuesday’s brand-new. Friday’s brand-new. We’re on right after The Voice.”

For the first three weeks starting September 30, episodes air at 10/9c on Tuesday and 8/7c on Friday. After October 7, episodes will all air on Fridays at 8 pm.