Jay-Z’s move into the cannabis world came in the form of his Monogram brand, which finds him partnering with California-based company Caliva.
Now, Monogram has reportedly launched a campaign that calls out the hypocritical regulations related to marijuana in the United States. Jay-Z issued a statement on the matter, saying, “Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code. We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up.”
He continued, saying:
“I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market. Far too often, we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature – people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.”
Monogram’s campaign will place billboards and advertisements in larger cities like New York, Los Angeles, Washington D.C., Chicago, and more. Stay tuned for more updates.
