Jay-Z’s acclaimed ‘4:44’ album was laced with jewels on how to navigate the game, invest and deal pitfalls throughout each track.
This is no surprise as Jay made a point to do that throughout each album he’s dropped in his career. His latest project was full of so many gems that it inspired celebrity life coach, author, financial expert and radio host Ash Exantus – also known as Ash Cash, to pen a step-by-step book based on the album. In the book, The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, readers will learn many lessons ranging from building credit to passing down wealth to the next generation.
“When speaking on why he created the book with HipHopDX, Cash said “My inspiration for the book was that JAY was giving so much knowledge about how you can become financially free … as an individual as well as how we (as a culture) can break the cycle of poverty in our community.”
Cash went on to say “Because some of the concepts may be new to some of us, I wanted to expound more on the blueprint that JAY gave us (pun intended). In essence, JAY gave us the ‘what.’ My goal with the book was to give the ‘how.’”