JAY-Z has opened his Los Angeles anniversary pop-up, bringing the gear from his yearlong celebration to fans ahead of his two SoFi Stadium shows.
An official notice lists daily hours from noon to 7 P.M. Pacific through October 22. That gives fans time to stop in before the concert weekend. Photos sent with the opening notice show a lit display table with clothing racks around it. A large wall carries the JAY-Z30 name, Los Angeles branding and the slogan āā96 & Forever,ā tying the room to the year Reasonable Doubt arrived. The photos also show black varsity jackets with the Yankees logo on the chest and a large Reasonable Doubt 30th-anniversary design on the back. The jacketās sleeves also carry album titles and release years. For the collectionās baseball jerseys, he also drew on the cut and weight of the Yankeesā 1996 uniforms. The charcoal pinstripes took their cue from the suit on JAY-Zās album cover, linking the clothes to the recordās look. Fans wore anniversary varsity jackets and Yankees collaboration jerseys outside his July 10 Yankee Stadium show.
The Los Angeles opening follows the New York pop-ups launched for the albumās anniversary. Those June events paired merchandise with installations in Manhattan and Brooklyn, extending the celebration beyond the stage before the hometown shows. JAY-Zās SoFi Stadium concerts are scheduled for October 23 and 24, with both shows listed for 8 P.M. The pop-upās announced closing day falls one day before the first performance.