JAY-Z has thrown his hat into the legal marijuana business after agreeing to a multi-year partnership with California-based cannabis company, Caliva.

Hov will be on board as the Chief Brand Strategist where his role will include helping the company with creative decisions, oversee outreach and most importantly steer their social justice efforts around marijuana legalization. In particular, Jay will be seeing that those incarcerated for crimes related to marijuana will have the opportunity to participate in the legal trade.

In a statement on the partnership, JAY-Z said his role will be centered on “advocacy, job training and overall employee and workforce development.” He added, “Anything I do, I want to do correctly and at the highest level, […] With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”