J. Cole has released a new music video for “Amari,” a track from his new album, The Off-Season.
Directed by Mez, the clip finds J. Cole performing “Amari” in a variety of different spaces, some of which recall classic hip-hop videos while others boast a more abstract and surreal flare. There are scenes in which J. Cole uses a remote control to fly a helicopter — emblazoned with the logo of his label Dreamville — around New York City, while elsewhere he sports a very dapper suit, stands in front of a raging fire, and even returns to a mock-up of his old college dorm, the wall now covered in gold and platinum records.