Nems is back with his most personal and polished project yet, America’s Sweetheart.
The title marks a departure from his on-the-mic persona, but the Coney Island MC is taking the name usually reserved for Hollywood darlings. America’s Sweetheart represents growth. Over a year’s time, he recorded 30 to 40 tracks, narrowing the album to a lean 12 songs. Each song from the album will be fully visualized with a music video. He knows Jadakiss, A$AP Ferg and Logic, but Nems decided to scrap high-profile features because the tracks didn’t align with the album’s tone.
Beyond music, Nems is making movies towards visual mediums. Remember, AllHipHop broke that he was working with Masta Ace in a prospective Broadway play. He even hinted at turning his “Don’t Ever Disrespect Me” viral clips into a Jerky Boys-style movie or comedy album.