Fresh off releasing their first song in 16 years, Gang Starr – the rap duo of DJ Premier and the late Guru – have shared their new video for “Family and Loyalty,” their J. Cole-assisted single. The visual was directed by another hip-hop legend, Fab 5 Freddy.
The video celebrates Guru and Gang Starr’s legacy by employing archival footage as well as a cameo by Guru’s son Keith Casim. DJ Premier added, “We have so much unused footage [of Gang Starr] together, and with Guru’s lyrics I visualized him in the video as a picture book, a photo album that would capture our journey.”
The duo last made music together in 2003 with their final album The Ownerz; while Guru continued to record until his death in 2010 at the age of 48, he and Premier never reunited.