Eminem and longtime collaborator Paul Rosenberg have secured a multi-year deal to produce the Detroit Lions’ annual Thanksgiving Day halftime show at Ford Field, ensuring their creative leadership through 2027.
The Hip-Hop heavyweight and his Shady Records co-founder will serve as executive producers for the holiday tradition, overseeing talent booking and the overall artistic direction of the event. Their involvement marks a high-profile blend of music and sports culture in the heart of the Motor City.
The Detroit Lions announced the partnership as part of a broader initiative to enhance their entertainment offerings. The team also tapped Jesse Collins Entertainment to handle production duties, creating a full-scale entertainment operation around the Thanksgiving Classic presented by Ford and powered by Verizon. Lions President and CEO Rod Wood praised the duo’s involvement, highlighting their deep roots in Detroit and global impact in music.
Em has long been a fixture at Lions games and has often expressed his support for Detroit’s sports teams. His connection to the city and its athletic identity adds a personal layer to the collaboration.